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Summer Game Fest week just got even busier. Sony is throwing its own party on Wednesday, June 5 at 5PM in the form of a State of Play. The stream will showcase "must-play" PS5 games from developers based around the world and you can watch it on on YouTube or Twitch. To make things even easier for you, you can watch it right here by clicking the big red button above when the time is right. (English subtitled and Japanese versions of the State of Play will be available too.)

The State of Play will run for over 40 minutes, so there should be a bunch of games included. Sony hasn’t given any hints as to what it will show off as yet, but it’ll surely be worth checking out the stream. We learned about some interesting projects in the last State of Play, such as the very tasty-sounding Soros from Returnal studio Housemarque. There’s always a chance that Sony will show up at Summer Game Fest Live on Friday, June 6, to reveal something else off.

With this State of Play, Sony is padding out a packed SGF schedule that includes what is routinely Xbox’s biggest showcase of the year on Sunday, June 8. And then there’s also the little matter of the Nintendo Switch 2’s arrival on June 5. It’s shaping up to be a fun, if very busy, week.This article originally appeared on Engadget at https://www.engadget.com/gaming/playstation/how-to-watch-sonys-state-of-play-at-summer-game-fest-143012779.html?src=rss

For over two decades, Google has monopolized how and where people search online. From outfit ideas and travel tips to medical symptoms and product reviews, consumers have turned to Google to guide their decision-making. But we’re now witnessing a monumental shift in how people search. As antitrust pressures mount and tools like ChatGPT redefine the very nature of information discovery, a new contender has entered the ring: AI-powered search.This isn’t just a blip on the radar - it’s a full-blown transformation. AI-driven platforms are not only gaining popularity, they’re also fundamentally changing consumer expectations and search behavior.According to our latest research at adMarketplace, one in five consumers already prefers AI-powered search tools over traditional methods, drawn to their ability to deliver seamless, personalized, and conversational results. For advertisers, this presents a golden opportunity should they seize it. The age of AI search is here, and brands that fail to evolve with it risk being left behind.AI search: redefining relevancy and intentThe foundation of search advertising has always been built on intent - understanding what consumers want and delivering relevant results in real-time. AI supercharges this. Unlike traditional keyword-based systems, AI search engines use natural language processing, machine learning, and real-time data to understand user intent more deeply and deliver results in a way that feels intuitive and tailored.Consumers are no longer satisfied with a list of blue links on the legacy search engine results page. They want responses to their queries delivered natively on the sites, apps, and platforms they use daily. Whether it's product comparisons, local food recommendations, or answers to complex questions, AI search tools are meeting users where they are. This is a major leap forward for the consumer search experience and a powerful opportunity for advertisers to capitalize on.Search is no longer confined to traditional platformsDiscovery is increasingly happening natively within the apps, websites, and digital ecosystems consumers already engage with daily, whether it's through AI-driven assistants, retail apps, or vertical-specific platforms. This decentralization of search represents a major change for advertisers. It's no longer enough to focus campaigns exclusively on legacy search engines.To reach consumers effectively, brands must expand their search strategies to meet audiences where they are, across multiple platforms that are integrated with AI-driven discovery tools. As the search landscape modernizes, advertisers who diversify their investments and embrace this broader, AI-enhanced environment will be best positioned to capture attention and drive engagement.A seamless, conversational experienceOne of the key differentiators of AI search is its ability to make searching feel more engaging, relevant and intuitive. Instead of fragmented queries and manual refinement, users can engage in a natural, back-and-forth dialogue with AI tools, refining results through follow-up questions, contextual cues, and real-time data to find answers that fit their needs more efficiently.This conversational approach is already proving to be a game-changer. It simplifies the path to discovery, reduces friction, and increases the likelihood that consumers will find - and act on - what they’re looking for. For brands, this opens up new creative formats and interaction points within search, allowing for more immersive and persuasive ad experiences.Capturing the next generation of consumersAI-powered search isn’t just a novelty. It’s quickly becoming the de facto method for specific types of discovery, especially among the younger, tech-native generations. Gen Z and younger Millennials are already leaning into tools like ChatGPT and AI-enhanced assistants for everything from shopping advice to academic support. These demographics expect search experiences to be fast, intuitive, and tailored to their needs.For advertisers, this presents a crucial opportunity. If you want to engage the next wave of digital consumers, your search strategy must evolve. That means embracing AI-powered experiences, diversifying search media investment, and prioritizing how you approach consumer search intent.What this means for advertisersSo, how should advertisers respond to this AI-powered revolution?1. Reevaluate search strategies – Traditional search advertising, placing ads at the top of search pages, is no longer sufficient. It's time to experiment with native search integrations that leverage AI to deliver personalized, intent-driven results and enable conversational, real-time interactions between users and your brand.2. Invest in personalization – Use AI to analyze behavior, preferences, and context to create more targeted and meaningful search experiences.3. Reach next-generation consumers today – Target the younger demographics that are already adopting AI search. Meet them on the platforms they prefer with messaging and formats that resonate.4. Stay agile and curious – AI search is evolving fast. Keep testing, learning, and adapting your campaigns to remain relevant in this rapidly shifting environment.The bottom lineWe’re on the cusp of a new era in digital discovery. AI is not just changing how consumers search, it’s redefining what they expect from every brand interaction. Advertisers that lean into this transformation will be able to connect with consumers in smarter, more personal ways, capturing attention and loyalty in a crowded market.The crown of search is up for grabs. It’s time for advertisers to claim their place in the AI-powered future.We've featured the best AI chatbot for business.This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro

CD Projekt Red has shared a new tech demo for The Witcher 4 at the State of Unreal 2025 showcaseThe demo revealed new cinematic and gameplay footage, which offered a first look at the region of Kovir and protagonist CiriThe gameplay footage captured is running on the base PS5 at 60 FPS with ray tracingCD Projekt Red has shared a brand new look at The Witcher 4 with an impressive tech demo.During the State of Unreal 2025 event today, we were treated to a technical demo that offered an early glimpse into the Unreal Engine 5.6 features that will be in The Witcher 4.At the start of the livestream, we saw a short cinematic of a group of men being attacked by a monster, before the footage seamlessly transitions into gameplay. We then see Ciri, the game's titular Witcher and playable protagonist, emerging from a cave onto a cliff after investigating the attack and showing off the never-before-seen region of Kovir.According to CD Projekt Red, the gameplay shown is running on the base PS5 at 60 FPS, with ray tracing enabled, and it looks incredible.Just like Geralt of Rivia, Ciri also has her own horse companion named Kelpie, and the two of them can be seen riding through the mountains and dense forests of Kovir to the port town of Valdrest.The town is bustling with crowds of NPCs, some of whom will react to certain instances created by the player, thanks to Unreal Engine's MetaHuman technology with Mass AI crowd scaling.For instance, when Ciri knocks into a man carrying apples, she kicks off a chain reaction. She apologizes, and then a child can be seen running forward to steal some apples that fell on the ground, followed by a pig looking to eat them up.We also see other NPCs interacting with each other and creating their reactive scenes, making the whole town feel alive. It also appears that gameplay will seamlessly transition back into cutscenes when Ciri reaches her destination and starts a conversation, suggesting there'll be no black loading screens in between these moments.Tools like the new Unreal Animation Framework and Nanite Foliage rendering are being utilized in The Witcher 4 to help deliver an immersive world at 60 FPS without compromising on quality, according to the developer."We started our partnership with Epic Games to push open-world game technology forward," said CDPR co-CEO Michał Nowakowski. "To show this early look at the work we’ve been doing using Unreal Engine running at 60 FPS on PlayStation 5, is a significant milestone - and a testament of the great cooperation between our teams."But we're far from finished. I look forward to seeing more advancements and inspiring technology from this partnership as development of The Witcher 4 on Unreal Engine 5 continues."The studio also confirmed that while the tech demo was running on a PlayStation console, "the features and technology will be supported across all platforms the game will launch on", including Xbox and PC.You might also like...Upcoming games 2025 for console and PCNew PS5 games 2025: most anticipated PS5 release datesGhost of Yotei pre-orders live: Collector's Edition up in the US, Standard Edition retailers, and where to buy in the UK

Meta has signed a 20-year agreement with Constellation Energy that will allow it to purchase nuclear power supplied by the Clinton Clean Energy Center in southern Illinois. To help fuel its AI ambitions, Meta said in a statement that it is prioritizing 100 percent clean, renewable energy for its data centers and recognizes the "immense value of nuclear power in providing reliable, firm electricity."

Rather than building a new nuclear plant, Meta says its deal with Constellation for its existing Clinton center will ensure the plant can remain in operation long-term, preserving over 1,000 local jobs. The deal, the first of its kind for Meta, commences in 2027, and will see Facebook’s parent company buy in full the approximately 1.1 gigawatts of emissions-free nuclear energy currently being generated at the site. Meta also committed to expanding the grid by an additional 30 megawatts. The exact financial details of the landmark agreement are not detailed in the statement.

Meta has been behind the curve on nuclear, with big tech rivals Google and Microsoft already buying up significant capacity. In December last year, Meta confirmed its ambition to add between one and gour gigawatts of nuclear energy capacity to its US data centers by the early 2030s, so the Constellation agreement is something of a headstart for Mark Zuckerberg’s company.

Meta did actually plan to build a nuclear-powered data center of its own, but was reportedly forced to scrap it when a rare bee species was discovered on the land it had earmarked for the project. According to the Financial Times, Zuckerberg told staff at the time that Meta would have had the first nuclear energy AI if the bee-related pivot hadn’t been necessary.This article originally appeared on Engadget at https://www.engadget.com/big-tech/meta-signs-multi-decade-nuclear-energy-deal-to-power-its-ai-data-centers-144916645.html?src=rss