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AI is often seen as a tool for efficiency, but its role in content generation and brand-building is still evolving. The rise of AI website builders has sparked debate: Can an algorithm create something that feels personal, unique, and authentic to a brand’s identity?We’re entering a new chapter in digital creativity, one in which AI is not just executing tasks faster, but helping to shape tone of voice and brand narrative. However, that shift comes with both promise and responsibility.The creative tension between automation and authenticityAt its core, design is about storytelling and creating experiences that connect emotionally, not just functionally. Great stories rarely come from cookie-cutter templates. Yet for many early AI-powered tools, speed has been the primary objective, resulting in content that feels overly generic or misaligned with a user's brand or message.This trade-off between automation and authenticity is one of the defining tension points of AI-assisted design. It’s also the area where the most interesting progress is happening. The best emerging tools are now capable of far more than just populating placeholder text and inserting stock imagery. They’re learning to synthesize brand inputs, design preferences, and user prompts into something closer to a creative brief that adjusts dynamically in real time.This evolution matters. In today’s digital economy, a brand’s website is more than just a storefront, it’s a reflection of personality and trustworthiness. The ones that feel personal and genuine are the ones that truly stand out. Today’s consumers are looking for more than just products or services.They’re drawn to stories and experiences they can connect with. By expressing a unique and consistent voice, brands can foster deeper emotional connections with their customers, building trust and long-term loyalty. For entrepreneurs and small businesses trying to break through the noise, every pixel has to carry weight.The rise of AI fluency as a creative skillAs AI becomes more accessible and powerful, a new form of literacy is needed for all creatives: AI fluency. Knowing how to speak to an algorithm – crafting the right prompts, steering creative direction, and refining outputs – is becoming just as important as traditional design skills. However, the future of design doesn’t lie in replacing creative vision with algorithmic output, but in building systems where human taste and expertise remain critical and shine through.Unlike earlier waves of automation that aimed to remove friction at all costs, a new generation of AI design tools is being shaped not just by engineers but by artists, brand experts, and product designers. This shift prioritizes art direction and intentionality over brute-force automation. In practice, it means packaging the nuanced expertise of experienced designers into a format that can scale without flattening individuality or sacrificing taste and composition.The real innovation isn’t just the generative model itself, but the ways it can be shaped by human judgment and intent. When guided and curated by humans, these tools don’t replace designers, they empower them. Their creativity becomes embedded into the tool itself, ensuring output that feels on-brand.This reframing of AI as a creative partner, not a replacement, presents an opportunity to reimagine how design work happens. Rather than threatening creative roles, it elevates the value of creative judgment, turning style and storytelling into skills that help steer AI systems. The result? More empowered creators, more unique brand identities, and more space for human expression in the age of automation.This shift is democratizing web design. Professional-grade websites once required hours of manual work, but can now be created by individuals with a vision and a few minutes to spare. It’s also changing behavior: more users are publishing earlier in their website journey, and fewer are spending time replacing stock images or tweaking default templates. These signals suggest that the technology is finally catching up to users’ creative expectations.Personalization, not homogenizationStill, speed isn’t the endgame. If all AI-generated sites start to look and sound the same, we haven’t solved the real problem; we’ve just automated it.One of AI’s greatest promises is personalization at scale: building systems that offer billions of possible combinations in layout, imagery, tone, structure, fonts, and more. The goal isn’t to replicate what a human designer would do, it’s to offer something that feels equally thoughtful and branded.True personalization, however, isn’t about token customization; it’s about channeling human nuance, taste, and storytelling into design outcomes that feel unmistakably “you”. The tools that are getting this right don’t just churn out content, they reflect brand personality and the specifically individualized taste of the ones creating it.When personalization is art-directed by human expertise, it transcends templates and starts to feel like a genuine extension of the user’s voice. The best tools honor that voice, guiding and accelerating the process, while preserving creative control so the end result stays true to the user’s vision.Toward human-centered AIThe real promise of AI in design isn’t just about what it can do. It’s about what it can enable people to do. That’s the true measure of progress in this instance: are we making it easier for people to express themselves creatively, or are we simply optimizing them out of the process?For now, the outlook is hopeful. AI can be a powerful accelerant for entrepreneurship, a creative collaborator for designers, and a tool for expression for anyone with a story to tell. But realizing that vision requires more than smart algorithms. It takes thoughtful engineering, ethical design, and a relentless focus on user empowerment.Systems that prioritize human-centered design don’t just speed things up, they make space for better ideas to emerge faster, supporting entrepreneurs, small businesses, and creators in building high-quality digital presences with fewer barriers.We’re not just automating websites, we’re redefining how people bring their ideas and identities to life online. And in that mission, technology should always serve creativity, not the other way around.We've compiled a list of the best website builder services.This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro

Robot vacuums are undeniably a big convenience, saving you so much time while keeping your house clean. But sometimes there's a small mess you want to quickly remove or a little corner the robovac can't reach, requiring a traditional vacuum. While you could purchase one of each, there's another option available to you.

Eufy released the E20 3-in-1 robot vacuum earlier this year and it comes with a robot vacuum and a cordless option. Plus, right now, it's on sale for $380, down from $650 — a 42 percent discount. It's one of our favorite robot vacuums on the market, especially with such a steep price cut.

We gave Eufy's E20 3-in-1 robot vacuum an 80 in our review largely thanks to its versatility. We also found that the robot vacuum performed well and that the self-emptying base held quite a lot for its petite size. The Eufy Clean app has also come a long way and offers great options like manual control. While having two vacuum options is great, we did find that most of the stick vacuums cleaning modes have weak suction.

Follow @EngadgetDeals on X for the latest tech deals and buying advice.This article originally appeared on Engadget at https://www.engadget.com/deals/eufys-3-in-1-robot-vacuum-is-42-percent-off-right-now-141019001.html?src=rss

The Phone Link panel attached to the Start menu is getting a new featureIt’ll allow Windows 11 users to start screen mirroring with a single clickIt’s in testing ahead of a full rollout that could begin soonMicrosoft is bringing in a new trick with Windows 11 for those who use the Phone Link app, allowing for quickly and easily mirroring the screen of an Android smartphone on the desktop.Windows Latest reports that the new feature is currently rolling out to Windows 11 testers, and is part of the Phone Link panel that’s attached to the Start menu (indeed, the rollout of said panel began relatively recently, too, and I’ll come back to that later).For the uninitiated, the Phone Link panel is off to the right-hand side of the Start menu and offers easy access to your messages, calls, plus the recent activity on your phone, and shows various status details (like battery life).To access the new feature, all you have to do is click on the icon for your smartphone – at the top of the panel – and it’ll fire up a screen mirroring session.You don’t need to start the Phone Link app, or do anything else; just click the icon and Windows 11 will mirror your Android phone screen on the desktop there and then (well, given a few seconds to load and sync).Analysis: Being patient with the rollout(Image credit: Microsoft)Windows Latest tested the feature on several Samsung Galaxy smartphones and observes that it works well, and that OneUI, the interface for Samsung mobiles, is implemented quite seamlessly on the PC desktop.Of course, only certain Android devices work with the Phone Link app’s screen-mirroring feature (and this new feature). That includes Samsung Galaxy models, and also phones from Asus (ROG-branded), Honor, OnePlus, Oppo, Surface Duo, Vivo, and Xiaomi (here’s the full list of compatible phones).As mentioned, the new quick access for screen mirroring via the Start menu side panel is in testing now, but it should be rolling out to the release version of Windows 11 in June, Windows Latest says. That might even mean from today (June 10), given that a new cumulative update for Windows 11 is due later on today.Even so, the rollout of this new feature is likely to be limited to begin with, because not everyone has the Phone Link panel for the Start menu yet. Officially, the rollout of the panel kicked off in April for those on Windows 11 23H2 and 24H2, but wider availability didn’t happen until May, and from what I can tell from reports on some online forums, some folks are still waiting for this to come through.It should be imminent at this point, though, even if this new shortcut for screen mirroring may not arrive for a while longer yet (you can pretty much bet on that).In short, Phone Link users with compatible devices just need to stay patient for now, and all these goodies will turn up in time. Microsoft is looking towards considerably deeper integration with Windows 11 and mobiles, too, given apparent plans for resuming the use of apps across your PC and phone in a seamless manner, Handoff-style.You might also like...macOS Tahoe 26: here’s everything we know about the release date, compatibility and all the new featuresCan’t upgrade to Windows 11? This Linux project wants to save your old PC from the scrapheap when Windows 10 support endsBeen hiding from Windows 11 24H2 due to the fuss about all the bugs? There’s nowhere to run now as Microsoft’s made the update compulsory

Nintendo has announced a new Splatoon spin-off game called Splatoon RaidersThe game is launching exclusively for Nintendo Switch 2 but doesn't have a release date yetSplatoon 3 is also getting a free update for Switch and Switch 2, with the latter getting some visual improvementsNintendo has announced Splatoon Raiders, the first-ever spin-off game in the Splatoon series, and it's releasing exclusively for the Nintendo Switch 2.The surprise game reveal didn't come from a new Nintendo Direct showcase, but rather a 'Research Report from Squid Research Lab' YouTube video.Not much was shown in the announcement aside from a brief teaser trailer and a glimpse of gameplay that shows the player's Inkling exploring a new setting called the Spirhalite Islands.Nintendo has also offered a brief description of the game via its official website, which reads, "in the role of a mechanic, players will go on an adventure in the mysterious Spirhalite Islands alongside the splat-tacular Deep Cut trio."Splatoon Raiders is still in development, and there's no release date yet. Hopefully, we'll hear more about the game during the next Nintendo Direct, whenever that might be.In addition the reveal of the new game, Nintendo has confirmed that a free update for Splatoon 3 is coming to Nintendo Switch and Nintendo Switch 2 this week on June 12.The update will feature the Splatlands collection, consisting of 30 new weapon kits from the Barazushi and Emberz brands. These new additions, which are based on previous weapons, offer fresh looks with different sub and special weapons.The Urchin Underpass stage from the original Splatoon game on Wii U is also returning and will be added to the stage rotation.All weapon Freshness caps will be raised with the update, too, and players can earn new in-game Badges.A new stat will also be added for Anarchy Battle (Series) called Series Weapon Power, which tracks players' effectiveness per weapon based on their win/loss ratio in battles, and then matches them with players of a similar power."This makes it possible for players to try new weapons without being disadvantaged and push the limits their favorite weapons," Nintendo explained.While all these features will be added across both Switch and Switch 2, Switch 2 players can also expect a performance update that will offer detailed visuals and a smoother appearance in locations like Splatsville and the Grand Festival Grounds.With Splatoon 3's Switch 2 update, Nintendo has also confirmed that players can play together across Switch and the new console.Nintendo Switch 2 review-in-progress live: my thoughts, reactions, and experience with the console and its gamesThe 22 best Nintendo Switch games to play in 2025Don't worry, Team Cherry says Hollow Knight: Silksong won't be an Xbox Asus ROG Ally exclusive

Hunger Games: Sunrise on the Reaping: key information- Coming to theaters on November 20, 2026- Fifth installment of the Hunger Games franchise- Plot will follow Suzanne Collins's novel of the same name- No official trailer released yet- Ralph Fiennes, Elle Fanning and Jesse Plemons all set to star- Unclear whether more prequel novels will be writtenHunger Games: Sunrise on the Reaping is coming on November 20, 2026. The newest movie adaptation of Suzanne Collins's famed franchise will follow her latest novel, which arrived in bookstores in March.And it shouldn't be all that surprising that the movie is already on the way, since Lionsgate ordered it before the novel was even released. While 2025 marked the return of Suzanne Collins's infamous franchise, it comes five years after The Ballad of Songbirds and Snakes and ten years after the main timeline Hunger Games trilogy.For the fifth installment, it's time to travel back to the 50th Annual Games in Panem, also famously known as the Second Quarter Quell, where Haymitch Abernathy (played by Woody Harrelson in the trilogy) competed. Here's everything we know so far about Hunger Games: Sunrise on the Reaping from release date, to confirmed cast, plot, rumours and more.Spoilers to follow for the four previous Hunger Games instalments.Hunger Games: Sunrise on the Reaping: release date?Hunger Games: Sunrise on the Reaping will arrive in theaters on November 20, 2026. Yes, that may feel like a long way off, but considering Suzanne Collins's novel was only released in March, it's actually an incredibly fast turnaround. Much quicker than the four years between the first Hunger Games novel's publication and the movie adaptation's release.The release date was officially announced in a teaser clip from Lionsgate (featured above) depicting the songbirds and snakes readying for another battle. And, at the end of the teaser, Woody Harrelson's voice chillingly says: "I think these games are gonna be different."And it's been confirmed that the cast and crew will be filming later this year, as revealed by director Frances Lawrence in an exclusive interview with Collider back in February: "We've sort of got a research phase of prep. After London, I'm going to go on a scout and then we start prepping in April, and we shoot this year."With the previous films in the Hunger Games franchise available to stream on Max in the US, and Netflix in the UK and Australia, we can definitely expect Hunger Games: Sunrise on the Reaping to get a streaming release – although whether it will be on the same services is still not confirmed.Hunger Games: Sunrise on the Reaping: has a trailer been released? No official Hunger Games: Sunrise on the Reaping trailer yet (Image credit: Lionsgate)There's no official Hunger Games: Sunrise on the Reaping trailer just yet. Given the movie's scheduled November 2026 release date, I imagine we won't see one until nearer the time. When it does appear, I'll be sure to update and share it here.Hunger Games: Sunrise on the Reaping: confirmed castA post shared by The Hunger Games (@thehungergames)A photo posted by on The Hunger Games: Sunrise on the Reaping cast is already filling up with some big names taking on the younger versions of characters from the main franchise, as well as introducing new ones. Here's who is confirmed so far:Joseph Zada as Haymitch AbernathyWhitney Peak as Lenore DoveRalph Fiennes as President Coriolanus SnowElle Fanning as Effie TrinketJesse Plemons as Plutarch HeavensbeeKieran Culkin as Caesar FlickermanMaya Hawke as WiressMckenna Grace as Maysilee DonnerKelvin Harrison Jr. as Beetee LatierLili Taylor as Mags FlanaganBen Wang as Wyatt CallowMolly McCann as Louella McCoyIona Bell as Lou LouFor Hunger Games: Sunrise on the Reaping, as a prequel, there's a lot of roles from the main trilogy that will now be played by different actors entirely. Take Jesse Plemons as a young Plutarch Heavensbee, previously played by the late Philip Seymour Hoffman, or Elle Fanning as Effie Trinket, previously played by Elizabeth Baths.But, according to director Frances Lawrence, finding young Haymitch was a huge task, finding an actor to take on the role that Woody Harrelson so famously played. Lawrence told ComicBook: "It’s not somebody that just looks like him, or is going to study Woody Harrelson and just act like him. When Tom Blythe played Donald Sutherland, he wasn’t doing an impersonation. We had to find somebody that was believable that you could be like, ‘Oh, okay, I see how this guy over 70 years could turn into Donald.'" And that person is Australian actor, Joseph Zada.Of course, not every cast member is a returning character from the previous Hunger Games novels. There's numerous tributes joining for the 50th Hunger Games, as well as mentors to star in the prequel.Hunger Games: Sunrise on the Reaping: story synopsis and rumorsHunger Games: Sunrise on the Reaping is based on Collins' latest novel (Image credit: Lionsgate)Full spoilers for previous Hunger Games movies and Hunger Games: Sunrise on the Reaping to follow.Set 24 years before The Hunger Games, Collins's latest novel is, of course, the basis for the entire movie, much like all of her previous novels were.For anyone who has already read the novel, you'll know what happens. For anyone who hasn't, we won't spoil it.What we can say is that Hunger Games: Sunrise on the Reaping follows a young Haymitch Abernathy during his time competing in the 50th Hunger Games, known as the Second Quarter Quell.It's an infamous piece of The Hunger Games history as it saw two boys and two girls picked from each District to compete. Twice as many as any other games.As per the book's official synopsis: "He's torn from his family and his love, shuttled to the Capitol with the three other District 12 tributes: a young friend who's nearly a sister to him, a compulsive oddsmaker, and the most stuck-up girl in town."It's also clear, from the confirmed cast list above, that there will be returning characters from the main Hunger Games timeline including President Snow, Effie Trinket and Caesar Flickerman.Unlike the other movies in the Hunger Games franchise though, we already know that Haymitch is going to survive with Woody Harrelson has so fantastically demonstrating in the trilogy.But, speaking to TheMovieReport.com at CinemaCon in April, director Francis Lawrence revealed there's so much more to Haymitch's story: "This is one of these books and stories where you get to see a character we all love, that's one of the icons of these movies, and to see what they've gone through. And to see how it ties into, not just the original series, but also the last movie. So, it's this great sort of puzzle piece for everything."And speaking to Scholastic, Collins revealed how she's used this story to explore profound concepts: "With Sunrise on the Reaping, I was inspired by David Hume’s idea of implicit submission and, in his words, ‘the easiness with which the many are governed by the few.’"The story also lent itself to a deeper dive into the use of propaganda and the power of those who control the narrative. The question ‘Real or not real?’ seems more pressing to me every day.”If you're too eager to wait to find out more, then reading the novel is the perfect antidote. But, if you're a 'watch the movie before reading it' kind of Hunger Games fan, then you'll just have to sing Rue's whistle over and over again until November 20, 2026.Will there be more Hunger Games movies?Will Finnick's prequel tale ever be told? (Image credit: Lionsgate)The answer to this question lies in the asking of another – is Suzanne Collins writing any more Hunger Games novels?Unfortunately, we're not sure. In an interview with Variety, Collins' longtime editor and publisher David Levithan said: "As for the future... I genuinely have no idea."Fans have been eager for a Haymitch prequel story, but there's other Hunger Games characters' prequel tales, like Finnick Odair's, that there's still hope for.Director Frances Lawrence himself told Entertainment Weekly before Sunrise on the Reaping's release: "If Suzanne has another thematic idea that she feels fits into the world of Panem — whether that's with new people [or] familiar characters [like] Finnick, Haymitch, whoever — I'd be really interested in looking at it and being a part of it."But I don't have any pull of just going, 'I would love to do Finnick's games.' He's a great character, but what's the thematic underpinnings that make it worth telling and relevant?"When it comes to the main Hunger Games series though, Levithan did make one conclusion: "I believe the end of 'Mockingjay' is the ending of the series."He also divulged that Hunger Games: Sunrise on the Reaping has been in the works since 2020, but it was only announced to the public in 2024. So, if they are silently working away on another prequel and igniting the hopes of another movie adaptation, I doubt we'll be hearing about it anytime soon.For more movie-based coverage, check out our guides on Practical Magic 2, Wake Up Dead Man: A Knives Out Mystery, Supergirl: Woman of Tomorrow and Peaky Blinders.