Omar Hamdi says AI will test whether PR firms can really scale

City A.M. reported on 6 October that the share of UK firms spending on public relations and management consultants fell to 4.2% in September, even as overall business spending rose 3.1% year on year and spending on AI services increased rapidly. For Omar Hamdi, chief executive of London-listed Pathos Communications plc, those figures are less a death notice for […] This story continues at The Next Web